Download MarketingBy Shane Hunt, John Mello

Download MarketingBy Shane Hunt, John Mello

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MarketingBy Shane Hunt, John Mello

Download MarketingBy Shane Hunt, John Mello

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McGraw-Hill's newest Principles of Marketing franchise, Marketing by Shane Hunt and John Mello, covers all foundational marketing topics in fourteen focused, concise chapters geared toward illuminating the many connections between marketing, students' lives, and their future careers. Whether students pursue a major in marketing or another field, Marketing's focus on branding and understanding, reaching, and responding to customers makes Marketing the most practical choice for the Principles of Marketing course. Career tips throughout and a comprehensive marketing plan exercise focusing on the most important product in students' lives -- themselves -- is only further improved by the program's availability within Connect, where the adaptive SmartBook, iSeeIt Videos, Learning Objective Video Overviews, and other assignables make assignment management and reporting easy.

• Sales Rank: #31318 in Books
• Published on: 2014-01-03
• Format: Large Print
• Original language: English
• Number of items: 1
• Dimensions: 11.10" h x 1.00" w x 8.80" l, 2.79 pounds
• Binding: Hardcover
• 496 pages

Features

• Loose Leaf

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MarketingBy Shane Hunt, John Mello PDF

MarketingBy Shane Hunt, John Mello PDF

MarketingBy Shane Hunt, John Mello PDF

MarketingBy Shane Hunt, John Mello PDF